ORBIS was already using the Kentico Content Management System (CMS), and site managers were pleased with its functionality and ease of use. The company partnered with Omni to provide additional site developments that would improve the customer experience and contribute to internal efficiency.
Over the course of a year, Omni provided a series of phased enhancements that included a fully responsive site design, internationalization, custom search features and greater media integration.
Using the site’s new Product Selector, customers can search the ORBIS catalog for solutions that meet category, style and size variables, according to interior and exterior dimensions. The Product Selector allows users to set their own size tolerances and accommodates both metric and English measurement systems.
Omni also leveraged Kentico’s search tools to create a custom search experience that provides textual matching using keyword relevancy, spelling variations and synonyms for ORBIS products. Now, customers searching for the Rack’R pallet can find exactly what they need whether they search for rackr, racker or rack’r.
Next, Omni extended site search functionality with an autocomplete solution which provides suggestions as users type in the search field. The autocomplete tool works with both product names and model numbers, creating a more efficient search experience for both customers and ORBIS service reps.
New features also include enhanced video integration, using the Windows Azure media streaming services. The update gives content managers the infrastructure they need to upload videos for every ORBIS product, using a single format that can be streamed to over 700 different devices. Finally, by modifying site code to better leverage Kentico’s internationalization capabilities, ORBIS was able to launch an updated site for Mexico and is now poised for rapid roll-out of additional languages.
The Kentico system has proved to be an extremely flexible content management system that has met ORBIS’s needs throughout the site’s lifecycle, five years and counting. By leveraging Kentico’s built-in modules, Omni can shorten the development cycle for site enhancements, allowing the ORBIS site to better reflect the rapid pace of company growth.