Nature’s Way had already been using the Kentico Content Management System (CMS) for several years, but they needed a specialist to update the site with a responsive design and fresh graphic appeal.
Omni utilized Kentico’s built-in responsive design capabilities to give Nature’s Way a mobile-friendly website. The new site automatically adapts to different screen sizes, improving the customer experience on tablets and other mobile devices.
As part of the new design, Omni customized Kentico’s display modules to provide customers with more exposure to Nature’s Way products. Now, site managers have more flexibility to feature various supplements and special promotions.
On the back end, Omni integrated the company’s existing FAQ manager and product data systems with the Kentico CMS, so site managers can quickly pull in the most up-to-date, approved copy.
Notably, the project came in considerably under budget, as Omni was able to leverage several of the customer’s existing systems.
Ease of integration reduced the overall development burden, driving down project time and costs. As a result, Nature’s Way was able to increase project scope to include additional features.