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What I Learned from Creating a New Website in Two Months


It was my second day working at Omni when the Vice President of Marketing & Sales walked into my office and said, “We need to think about our current website and come up with something that better reflects who we are and what we do.” I agreed and was eager to please my new boss, and offered up my assistance with the project as needed as I had worked on web refreshes before. Her next words were, “Great. I’d like to see the new site launch in under 60 days.”

Top Five Manufacturers in Milwaukee - Lessons Learned from their Websites


Finding the top five manufacturers wasn't hard. BizJournals.com did that legwork already: The list of the 50 largest Milwaukee-area manufacturing firms is ranked by total employees working in Milwaukee, Waukesha, Washington, Walworth, Ozaukee, Racine and Kenosha counties. BizJournals.com The Top Five Based on that definition, our contenders are: GE Healthcare - who manufactures medical imaging, diagnostics and screening equipment. Johnson Controls - a manufacturer in the building, automotive and energy storage industries Rockwell Automation - a manufacturer of industrial automation equipment Harley Davidson - maker of motorcycles and related equipment and gear Generac Holdings - who make standby and portable power generation equipment While they are all manufacturers, each has a unique business. The products are different, the business model is different, and the target for the website is different. But there are lessons to be learned in each. Let's look through them one by one.

What Web Metrics Should Manufacturers be Tracking?

Website Metrics

Do you work on a website for a manufacturer? If so, you might find yourself jealous of people who work on eCommerce sites. eCommerce sites benefit from instant feedback. Make a change, then watch to see if sales go up or down. With manufacturers, though, the sales cycle is different. It's longer - and often involves off-line components like sales reps, trade shows, and industry conferences. So how do you track your efforts in improving your website? We suggest four areas:

3D for Business: Here and Growing

Application Development Website

Whether you’re a B2B or B2C operation, 3D is probably already gaining traction in your industry. And it’s not going away. Only a decade ago, it wouldn’t have been that odd for a business not to have a website, or a large grocery store to not have self-checkout. 3D will likely be that next big thing. So what are some of the experiences that can make 3D and indispensable to the user? I’ll show you what a few organizations have already done and give you a few ideas on where the future of 3D for business is headed:

How secure is YOUR application?

Application Development Website Security

Information security is one of those topics that everyone is concerned about but no one really wants to deal with. Yet, you can play the “what if” scenarios in your head until they keep you up at night. There is a constant war going on between those who have information, and those who are seeking to steal it.  Gone are the days of having a group password posted on the wall for an application that only a handful of people use. Gone are the days when careless coding mistakes are only noticed by the original developer and ignored. Gone are the days when information security is given a back seat, when the thought of security risks rarely enters the development process.

Rewrite or Software Migration?

Application Development Software Website

When my wife and I bought our early 1900s Victorian, it looked rather careworn. As we considered bids to have the old knob and tube wiring replaced with modern electrical, one contractor went so far as to suggest we’d be better off tearing the whole thing down. Needless to say, he didn’t get the job. But I think many developers have the same negative feelings about legacy applications. They want to start fresh, with a clean slate and the latest technology. And until they’ve been involved in a grueling rewrite, they go into the project with rose-colored glasses, vastly underestimating the time and effort it will take to deliver.

Why You Need a Responsive Website

Design Responsive Website Mobile

By now, you’ve probably heard someone use the term “responsive design” to describe a mobile-friendly website. Responsive web design is about making the same content available across multiple devices—desktop computers as well as smartphones and tablets. Pull up your company’s website on your smartphone, or take Google’s mobile-friendly website test. What does it look like? Can you navigate through the site? Can you even read it? It’s easy to believe that majority of internet traffic these days comes from mobile devices. (Think mobile gaming, Facebook, newsfeeds, YouTube, etc. etc.) But what you might be surprised to hear is that, according to Google’s Multiscreen World study, 65% of searches start on a smartphone.