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SaaS: Marketing and Sales vs Technology Spending


In today’s fast paced market, if a software company grows only 20% it faces a 92% chance that it will not even exist within 3 years (Mckinsey). In other industries, a 20% growth rate is fantastic, in software it is near certain death. Additionally, market pressure for efficiency and productivity is driving up revenue per employee figures (Tomasz Tunguz) across the industry.