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What Web Metrics Should Manufacturers be Tracking?

Website Metrics

Do you work on a website for a manufacturer? If so, you might find yourself jealous of people who work on eCommerce sites. eCommerce sites benefit from instant feedback. Make a change, then watch to see if sales go up or down. With manufacturers, though, the sales cycle is different. It's longer - and often involves off-line components like sales reps, trade shows, and industry conferences. So how do you track your efforts in improving your website? We suggest four areas: