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How Do You Manage Your Data? 5 Data Analytics Tools That Will Help

When I work with clients on data analytics projects, I usually start by asking a question: “Can you tell me what your most profitable product is?” It’s seems like an easy question to answer, and clients usually give me their best-selling product, but it’s not as simple as the product your organization sells the most. 

When you’re identifying your most profitable product, you need to know how much that item costs you — those costs can be operating expenses, man-hours, storage, manufacturing or any other item that contributes to the financial footprint of that product. Chances are, when you start thinking about these factors, the answer suddenly become more complicated then at first glance 

This is why Business Intelligence (BI) is so important for every organization. If you’re analyzing the right data, you’ll be able to quickly understand which product is your most profitable. That knowledge will allow you to make smarter business decisions going forward. 

If having to find all the right data and analyze it seems overwhelming, that’s understandable. A few years ago, if you wanted to find your most profitable product, you’d have to find and pull all the relevant data manually. Then you’d have to analyze the data yourself and put the report together. That’s a time-consuming, expensive, labor-intensive project, and because of the nature of data the resulting report would have a short shelf life. After all, as soon as the data changes, your previous report becomes obsolete.

Fortunately, tools for data analytics have improved in recent years, and there are a variety of them. Some tools allow anyone — even someone who is intimidated by numbers, to pull data and run simple reports. Some produce sophisticated reports and data modeling but require data scientists. All of them allow organizations to run reports monthly, weekly, quarterly or whenever they need it.

What tool is right for your specific business? That will depend a lot on how many data sources you’re analyzing, how big your company is and the technology you’re already using.  

While there are many BI tools on the market, this blog post will spotlight five:

  • BigQuery
  • Tableau
  • Looker
  • Data studio
  • Power BI

Before we delve into this list, however, a word about trying to manage your own data: Many business owners aren’t intimidated by data at all. In fact, they may have been collecting data for a long time, keeping it in a spreadsheet and analyzing it themselves. This is obviously a low-cost solution but if you’re getting your business insights with an Excel sheet, you’re missing something. For one thing, you’re not getting your data in real time, so the data in the spreadsheet is already old news. For another, as a human being, you can’t get some of the insights from your data that BI can draw from it.

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Google’s BigQuery is a unique data tool. Unlike the other offerings in this post, BiqQuery isn’t software you buy and then use to conduct an unlimited number of queries. Instead it’s a web service that allows you to interactively analyze huge quantities of data, and you pay by the query. If you run a report, you only pay for the processing time it took to create that report.

BigQuery is a great tool if you don’t want to manage your own data warehouse, or if you’re analyzing a lot of data and need the full force of Google’s computing power to run massive reports quickly. However, it isn’t available everywhere, and many of the features are still in beta. 


Tableau is the biggest player in the data market, and it’s popular for good reason — it’s relatively easy to learn, offers excellent data visualization and has a variety of integrations. Tableau plays well with a number of other platforms (it integrates with BigQuery for example, but it also integrates with non-analytic platforms like Slack or SalesForce), and can handle most types of data.

The drawback of Tableau is that the software doesn’t cope well if you’re trying to analyze data from more than three or four sources. If you’re trying to analyze Big Data, or several data sources, Tableau might not work for you. If you have only a few important data streams from external applications, however, Tableau might be your best bet.


Looker is a flexible BI tool that combines data modeling with data analytics. Essentially, Looker lives inside your database. Its modeling language, LookML, allows data teams to define the relationships in their database so that any users can work with your company’s data without having to know SQL, the language used to build relational databases. It also allows you to embed data modeling and analytics in your existing apps.

Looker offers a solid BI suite of features, but it is also fairly expensive. If you’re a smaller company, or on a budget, it might not be the right data tool for you.  

Data Studio

If you’re on a budget, Google’s Data Studio is a BI tool you’ll want to explore. It’s cost effective (as with Google Docs, there’s a free version), easy to learn and produces customized reports. While it doesn’t offer the data modeling of Looker or the computing power of BigQuery, it’s a good tool for small or online-only businesses that want to get their foot in the data analytics door.

Power BI

Power BI is Microsoft’s data analytics application. It comes included with many enterprise versions of Microsoft Office and allows users to visualize that data in dashboards. The dashboards are built using a drag and drop interface.  

While Power BI can connect to a variety of external data sources, it really shines in a business that’s a Microsoft shop, because Power BI is built to handle data from Microsoft’s applications. If your organization uses Microsoft Office, you’ve probably already have Power BI, so it’s a good tool to try if you want to get started with data analytics.

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Business Intelligence and your company

Business Intelligence can be intimidating — your organization’s applications and devices are constantly generating data, and if you’re not a data scientist, it’s hard to know what do to do with all that information. You might be afraid of choosing the wrong tool or making a mistake.

It’s worth remembering that there’s one big mistake you can make that will have a truly adverse effect on your company: being so intimidated by data that you don’t use it. After all, if you’re not leveraging your data, your competitors will.

How do you choose the right data tool? Ask yourself these three questions:

  • How much data does my company have?
  • Where is that data coming from?
  • Who needs to see that data?

If you can’t answer those questions, that’s where Omni can help. We’re a Wisconsin technology consulting firm. We can take a look at your business, your data, and make recommendations that will help you choose the best data tool for your company.

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James Krot

About Author James Krot

James has almost 20 years of experience in Information Technology, with more than 10 of those years in web development. He has a background as a full stack developer for most of that time and has extensive experience handing server management duties. He recently became more of a front end developer to pursue some of his favorites technologies such as Angular. Next time you see him, ask him about his hobbies….here at Omni, we’ve dubbed him one of the most interesting people on the team.


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